JPTI™ | Job Passion Type Indicator Assessment™
The Job Passion Assessment™ reveals the core drivers that shape
careers, calling, culture, and contribution, fueling engagement at every level of life
Clarity Gained
Insight • Direction • Confidence
Purpose Aligned
Values • Passions • Goals
Engagement Sustained
Motivation • Retention • Growth
The foundation of every meaningful career
isn’t skills or personality—it’s passion!
Careers Built Without Passion Fail.
If You Don’t Start With Passion, You Start Wrong.
For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.
The foundation of every meaningful career
isn’t skills or personality—it’s passion!
Skills fade.
Job titles change.
Passion lasts.
Building a company or a career plan?
Start Where Fulfillment Begins
Start Where Fulfillment Begins
Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model—identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.

Clarity Comes First. Passion Shows the Way.
The steps we follow to
achieve your goals
The best career decisions aren’t about skills or titles, they’re about passion. That’s where you begin.
Pick Your Path. Clarity Is Closer Than You Think.
Pick your plan and gain the clarity to align passions with paths; whether for yourself, your students, or your team.
Passion @ Work: Ideas, Research, and Inspiration
The Science and Stories Behind JPTI™
Dig deeper into the power of passion with expert insights, research, and resources.
We couldn’t have said it better
what people are saying
Real stories from students, professionals, and organizations who discovered clarity, confidence, and purpose with the JPTI™.

Scored Dream Job
I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!
Kaylah B. | Charlotte, NC

Pivoted Profession
I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!
Derrick W. | Norfolk, VA

Shifted Situation
I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.
David F. | Austin, TX

It Was Validating
For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.
Tom K. | Toronto CAN










