JPTI™ | Job Passion Type Indicator Assessment™
The Job Passion Assessment™ reveals the core drivers that shape
careers, calling, culture, and contribution, fueling engagement at every level of life
Clarity Gained
Insight • Direction • Confidence
Purpose Aligned
Values • Passions • Goals
Engagement Sustained
Motivation • Retention • Growth
Don’t start with what you can do.
Start with what energizes you. That’s the foundation.
Careers Built Without Passion Fail.
If You Don’t Start With Passion, You Start Wrong.
For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.
The foundation of every meaningful career
isn’t skills or personality—it’s passion!
Skills fade.
Job titles change.
Passion lasts.
Job titles change.
Passion lasts.
Building a company or a career plan?
Start Where Fulfillment Begins
Start Where Fulfillment Begins
Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model—identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.

Clarity Comes First. Passion Shows the Way.
The steps we follow to
achieve your goals
The best career decisions aren’t about skills or titles, they’re about passion. That’s where you begin.
What Misalignment Feels Like in Real Life
Common pain points of values misalignment:
- Chronic guilt and resentment: you feel like you’re failing at home or at work, no matter what you choose.
- Decision fatigue: every request becomes a mini ethical debate. You overthink everything.
- Anxiety and irritability: your nervous system stays on edge because you’re constantly compromising.
- Loss of motivation: you stop caring because effort feels pointless when the system is wrong for you.
- Relationship strain: partners, kids, friends get the leftovers. You feel disconnected and short-tempered.
- Identity drift: “This isn’t who I am” starts showing up more often.
Burnout symptoms: exhaustion, sleep issues, Sunday dread, brain fog. - Underperformance: not from lack of talent. From lack of fit.
- Quiet quitting or job hopping: you disengage to survive, or leave to escape.
Build a Career Path You Won’t Want to Escape
JPTI makes your next move obvious.
It pinpoints what energizes you and what drains you, so you can pursue work that fits. Not just work that pays.



JPTI helps you diagnose the driver of your dissatisfaction so you can get unstuck and find a job that’s a dream to do.
We complement what
you’re already doing
At Work.
JPTI is different than what HR typically uses for team building. It maps to 21 Job Passion Types that describe how you create value at work, not just how you act in a group.
JPTI helps you:
- Get to the heart of “what do you really want to do?”
- Turn fuzzy career frustration into clear options and next steps.
- Help’s you build your own career plans around real strengths and motivators, not generic traits.
JPTI is the Missing Piece to the Engagement Puzzle
Most assessments profile how someone works. JPTI reveals why they work. It surfaces professional passions and values so you can pick positions that will result in predict performance, culture fit, and long-term engagement.
Pick Your Path. Clarity Is Closer Than You Think.
Pick your plan and gain the clarity to align passions with paths; whether for yourself, your students, or your team.
* All programs are facilitated in English. All pricing is in US dollars.
JPTI Intended Use
The Job Passion Type Indicator (JPTI) is a professional self-assessment tool designed to help individuals and organizations better understand intrinsic work-related preferences. It identifies the types of job functions and workflow processes a person is most naturally energized by; referred to as “Job Passion Types.” These insights are intended to support career fulfillment, team alignment, role engagement, and workplace satisfaction.
The JPTI does not assess personality, mental health, cognitive ability, or protected characteristics such as age, race, gender, religion, or disability. It has been developed with a specific emphasis on job function alignment and does not make value judgments about an individual’s suitability or capability.
All information provided through the JPTI is confidential and used exclusively for the stated purpose of supporting better-fit employment and advancement decisions. For additional information, refer to JPTI Assessment Terms and Disclaimer.
Passion @ Work: Ideas, Research, and Inspiration
The Science and Stories Behind JPTI™
Dig deeper into the power of passion with expert insights, research, and resources.
We couldn’t have said it better
what people are saying
Real stories from students, professionals, and organizations who discovered clarity, confidence, and purpose with the JPTI™.

Scored Dream Job
I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!
Kaylah B. | Charlotte, NC

Pivoted Profession
I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!
Derrick W. | Norfolk, VA

Shifted Situation
I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.
David F. | Austin, TX

It Was Validating
For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.
Tom K. | Toronto CAN










