Become JPTI Certified

Move clients from career drift to clear direction
with the Job Passion Type Indicator®

If you want your clients to move faster, stick with the work, and stop bouncing from one career idea to the next, you need more than another skills checklist. You need a clear way to name what actually drives them. What type of work they want to do. And where that energy will burn out if it is ignored.

That is what the Job Passion Type Indicator (JPTI) was built to do.
And in this certification, you learn it directly from the person who created it, Ken Steven.

Get JPTI™ Certified 🢃

Your skills and passions still matter. Let’s match them to work where you’ll thrive long term.

Faster Clarity For Clients

Move people from “I don’t know” to clear next steps in a single structured session.

Plans That actually stick

Tie work to what energizes them so they stay engaged instead of bouncing to the next job or program.

Differentiate your practice

Stand out from generic personality tests with a proven, passion-based tool you’re certified to use.

Passion-Powered Framework

Why JPTI Certification Is Different

Reliability of proven outcomes.

Most assessments tell you what people are good at or how they behave at work. JPTI goes after a different question.

What kinds of work give this person energy. And what kinds quietly drain them.

As a JPTI Certified Practitioner, you will be able to:

  • Get past “I don’t know” and “I can do anything” in one structured session.

  • Give clients language for what they actually want to do, not just what they are capable of.

  • Spot passion/work misfits early. Before they turn into burnout, quiet quitting, or another job hop.

  • Build coaching, counseling, or development plans that your clients can actually stick to.

  • Position your services above generic alternatives by offering a distinctive, passion-driven framework.

You are not learning a generic model. You are learning a system that has been tested and refined in real coaching rooms and real organizations for years.

83.2M

Feel Unfulfilled At Work. You can change that!

Half of U.S. workers are eyeing the exits. People who realign work with their core drivers report higher energy, better focus, and stronger momentum. Reports Gallup.

A Masterclass in JPTI® Applications

Learn directly from JPTI creator, Ken Steven

Ken is not just the name on the cover or someone who makes an appearance. He is the instructor. He’s deeply passionate and knowledgeable about how to drive optimal outcomes for both your clients and your coaching business.

In this certification he will:

  • Walk you through the story and research behind JPTI™ in plain language.
  • Teach you how to read patterns in the results instead of just reading lines from a report.
  • Share real cases from coaching, career transitions, and team work.
  • Answer your questions live so you can apply JPTI™ in your own setting with confidence.
  • Provide pratical applications to help differentiate and grow your coaching business with JPTI™

You are learning the model at the source. That means less guesswork, fewer “interpretation wars,” and a clear standard for good practice.

Who this certification is for

This program is built for people who do serious work with people’s careers and calling:

  • Independent coaches and consultants
  • Career counselors and advisors
  • Executive and leadership coaches
  • HR, L&D, and talent development professionals
  • College and high school guidance teams
  • Faith-based and community mentors who support life and work decisions

If you help people figure out “What should I do next?” this tool belongs in your toolbox.

Uncover More With The Job Passion Assessment™

Certification Offers Certainty

By the end of the certification you will be able to:

  • Administer JPTI™ correctly. From invitations and instructions to handling questions and push-back.

  • Interpret JPTI™ profiles with confidence. Primary type, secondary type, stress patterns, and blind spots.

  • Run a full debrief session. Guide a 60–90 minute session that connects JPTI results to real decisions.

  • Tie JPTI™ to real-world choices. Roles, environments, career experiments, and development plans.

  • Integrate JPTI™ into your offers. Turn one-off sessions into structured packages and longer client relationships.

You will leave with practical scripts, questions, and templates you can start using on day one.

The Sign-up Process

How certification works

  1. Apply and enroll
    Share a bit about your work and context. Choose your cohort dates and complete registration.
  2. Attend live sessions with Ken
    Join the sessions, ask questions, and practice with peers.
  3. Practice with real clients
    Use a small number of included client codes in your own setting. Bring questions back to Q&A.
  4. Complete the certification step
    Pass a brief knowledge check and submit one debrief (live or recorded) for feedback.
  5. Stay active as a practitioner
    Maintain access to practitioner resources. Order new assessments for your clients. Join advanced sessions as they are offered.

JPTI™ Certification confirms that instructors have successfully completed formal training and passed assessment standards to ensure accurate, ethical, and effective use of the JPTI™ framework.

Inside the curriculum

Module 1.
The DNA of JPTI™

• Why passion for work matters more than ever

• The core structure of the JPTI model

• The types and what drives each one

Module 2.
Reading the profile

• Primary vs secondary types

• Overused strengths and stress behavior

• Common “look-alike” patterns and how to tell them apart

Module 3. 
The JPTI™ debrief

• How to open a debrief and set expectations

• Questions that move clients from “interesting” to action

• Handling doubt, confusion, and “I don’t like my type”

Module 4. 
From insight to action

• Turning JPTI™ insights into near-term experiments

• Tying JPTI™ to roles, environments, and team dynamics

• Using JPTI™ with students, early-career adults, and mid-career shifts

Module 5. 
Making JPTI part of your practice

• Where JPTI™ fits in your offers and pricing

• Sample packages and engagement flows

• Ethics, boundaries, and when not to use JPTI™

Why add JPTI™ to your credentials now?

✔ Stop generic “personality quizzes” that go nowhere.
✔ Clients want to see faster, clearer progress.
✔ You need practical tools that go deeper.

The Job Passion Type Indicator™ gives you a direct path into what fires people up at work. And training with Ken gives you the confidence to use it well.

Meet Your Instructor, Ken Steven

Ken Steven developed the Job Passion Type Indicator™ (JPTI) to close a gap left by traditional assessment tools. It measures what people love to do, not merely what they can do, how they think or behave. Over three decades advising organizations and individuals on growth, he built a disciplined, evidence-led method that translates core values and passions into practical talent decisions. Today, CEOs, HR leaders, and independent coaches use the JPTI™ framework to accelerate on-boarding, improve role fit, and build teams that sustain performance because the work aligns with personal passion. His pioneering approach connects behavioral insight to real-world choices in hiring, coaching, and career transitions.

Customer reviews

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Add your voice to the community shaping future careers.

The First Assessment My Managers Actually Use
“We were drowning in personality reports that never turned into action. JPTI™ is the first tool my managers actually use. Certification gave me a step-by-step process to place people in the right roles and eliminate vague conversations about ‘potential.’”

Claire T. | HR Manager

From Guesswork To Clear Client Breakthroughs
“Before JPTI™ certification, my intakes were a mix of guesswork and gut feeling. Now I can give clients language for their passions in one session. It’s made my work faster, clearer, and much easier to sell.”

Bill P. | Career Coach

From Performance Coaching To True Role Fit
“JPTI™ helped us move from personality labels to real role design. After certification, I’m not just ‘coaching performance’ anymore. I’m helping people get into seats that actually fit how they’re wired.”

Monica B. | HR Specialist

The Assessment That Finally Differentiates My Practice
“There are a lot of assessments out there. JPTI™ is the first one that felt like a true differentiator. The certification gave me tools, scripts, and visuals I could plug into my offers the same week.”

Faith D. | Life Coach

A Credible Tool I Can Actually Charge For
“I was pivoting into coaching and needed something credible behind me. JPTI™ certification gave me instant structure for my programs and a professional tool I could charge real money for, not just ‘nice conversations.’”

Woman at computer smiling

Janice K. | Career Coach

Practical Training I Could Use The Same Week
“What I love about JPTI™ is how practical it is. The certification didn’t just teach theory. It showed me exactly how to run sessions, frame insights, and connect passion types to job design and career paths.”

Nina S. | Leadership Development Coach

Turning “I Don’t Know” Into Real Career Options
“My students used to shrug and say, ‘I don’t know what I want to do.’ After JPTI™ certification, I finally have a framework that turns those ‘I don’t know’ answers into real options they’re excited about.”

school teacher and class advisor smiles in front of chalk board

Daniel M. | School Counselor

Walk Into Offsites Looking 10x More Prepared
“The JPTI™ certification sharpened my whole practice. I can walk into a leadership team offsite, map their passion types, and instantly see where friction and misalignment are coming from. Clients feel seen. I look 10x more prepared.”

Tom W. | Leadership Consultant

Act Fast, Gain More

“The faster individuals take action, the greater their chances of finding a role that feels like the right fit.” (source: Forbes & LinkedIn)

Help Your Clients
Gain Greater Traction
With The JPTI™ Assessment.

Shift Their Situation With Confidence

Help Your Client Achieve
Clarity & Reclaim Their Life

The JPTI™ transforms uncertainty into opportunity with:

  • Clear direction on career paths that align with personal passions.

  • Confidence in focusing on key choices that pay off long-term.

  • A proven blueprint for charting next steps.

  • Reassurance that their experience is an asset—not a liability.

  • Freedom from guesswork, so you avoid false starts and wasted time.

  • Renewed motivation to pursue meaningful, energizing work

  • Reduced financial risk by avoiding costly detours or settling for less

  • Insight into transferable strengths that open doors you hadn’t considered

Staying Suck Is Out. Reinvention Is In.

52%

workers age 45–54 changed jobs within the last 5 years. Download report: AARP 

29%

Report “Sunday Scarries,” knowing Monday they go back to work. YouGov

51%

Report they are watching for or actively seeking a new job. Gallup.com

Lead with passion. Improve impact. Let’s discuss how how adding the JPTI™ assessment can help your practice. Apply to attend the next JPTI™ assessment certification program.

Why Skills-First is Old School

Skills ≠ Career Happiness

At Careerz Group, we help you people move from frustration and burnout to fulfillment and purpose. Whether you’re working with a student, a professional in transition, or nearing retirement, our tools combined with your guidance helps your clients quickly find work that lights them up, not wears them down.

It begins with our Job Passion Type Indicator™, a science-backed assessment that uncovers client core values, motivators, and unique Job Passion Types™.

From there, you can direct their next steps:

  • Supporting your current process.

  • Accelerate your workshops quickly uncovering insights for all.

  • Add value to your current coach or mentor program.

No matter how you choose to implement your JPTI™ Certification we’re here to help you align this insightful tool with your business practices, so you can thrive with purpose and confidence.

Rather become your own boss?
We can help.

Stop Trading Hours For Dollars🠒Start Building A Rewarding Coaching Business You Own

Most people never act on their passions and they pay for it with regret. Passionpreneurship fixes that by turning what drives you into something you own, control, and profit from.

Passionpreneurship isn’t some fluffy buzzword. It’s taking what lights you up and figuring out how to get paid for it. Period. Whether that means launching a business, freelancing on your terms,  building a side gig, or buying a franchise. We give you the tools to connect your passion to real opportunity. The best part? You don’t have to start from scratch🠒 we’ll start from YOU.

We turn your skills and experience into a clear roadmap for a self-made Career that pays off with purpose, direction, and results. Want to be your own boss?
Let’s build that roadmap!

You Dream It.
We’ll Help You Do It.
Align passion with profit so your work fuels both your wallet and your soul.
  • Motivation ≠ just money: In GEM’s global study, 40%+ of entrepreneurs in most countries said they’re motivated to “make a difference in the world,” not only income. Country snapshots often show ~50%+ choosing this motive. Source: GEM Global Entrepreneurship Monitor
  • Performance follows fit: Evidence ties passion to greater creativity, persistence, and venture performance—key drivers of growth.
    Source: Harvard Business Review
  • Stick-with-it power: Systematic reviews show passion fuels entrepreneurial persistence, and persistence is positively associated with performance beyond mere survival. Source: Science Direct
  • Team effects: New-venture teams with strong (and well-balanced) passion profiles tend to perform better than low-passion teams. Source: Science Direct