Become JPTI Certified
Move clients from career drift to clear direction
with the Job Passion Type Indicator®
If you want your clients to move faster, stick with the work, and stop bouncing from one career idea to the next, you need more than another skills checklist. You need a clear way to name what actually drives them. What type of work they want to do. And where that energy will burn out if it is ignored.
That is what the Job Passion Type Indicator (JPTI) was built to do.
And in this certification, you learn it directly from the person who created it, Ken Steven.
Your skills and passions still matter. Let’s match them to work where you’ll thrive long-term.
Passion-Powered Framework
Why JPTI Certification Is Different
Reliability of proven outcomes.
Most assessments tell you what people are good at or how they behave at work. JPTI goes after a different question.
What kinds of work give this person energy. And what kinds quietly drain them.
As a JPTI Certified Practitioner, you will be able to:
You are not learning a generic model. You are learning a system that has been tested and refined in real coaching rooms and real organizations for years.
Feel Unfulfilled At Work. You can change that!
Half of U.S. workers are eyeing the exits. People who realign work with their core drivers report higher energy, better focus, and stronger momentum. Reports Gallup.
A Masterclass in JPTI Applications
Learn directly from JPTI creator, Ken Steven
Ken is not just the name on the cover or someone who makes an appearance. He is the instructor. He’s deeply passionate and knowledgeable about how to drive optimal outcomes for both your clients and your coaching business.
For this certification, he will:
- Reveal the research behind JPTI™ in plain language.
- Teach you how to read patterns in the results.
- Share real cases from career & life coaching and leadership & organizational development work with corporations.
- Answer your questions live so you can apply JPTI™ in your own setting with confidence.
- Provide practical applications to help differentiate and grow your coaching business with the Job Passion Type Indicator Assessment
You’ll be learning the JPTI model at the source. That means less guesswork, fewer “interpretation wars,” and a clear standard for good practice.
Who this certification is for
This program is built for people who do serious work with people’s careers and calling:
- Independent coaches and consultants
- Career counselors and advisors
- Executive and leadership coaches
- HR, L&D, and talent development professionals
- College and high school guidance teams
- Faith-based and community mentors who support life and work decisions
If you help people figure out “What should I do next?” this tool belongs in your toolbox.
Upcoming JPTI Certification Training Events
Meet Your Instructor, Ken Steven
Creator & Chief Architect of the JPTI™
Thought Leader in Passion-Based Career Design
Ken Steven developed the Job Passion Type Indicator™ (JPTI) to close a gap left by traditional assessment tools. It measures what people love to do, not merely what they can do, how they think or behave. Over three decades advising organizations and individuals on growth, he built a disciplined, evidence-led method that translates core values and passions into practical talent decisions. Today, CEOs, HR leaders, and independent coaches use the JPTI™ framework to accelerate onboarding, improve role fit, and build teams that sustain performance because the work aligns with personal passion. His pioneering approach connects behavioral insight to real-world choices in hiring, coaching, and career transitions.
Have questions about the JPTI or Certification program? ✉ ken@careerzgroup.com
What To Expect From Training?
All programs are taught in English.
Day 1 Travel: Evening reception (optional)
Day 2 Tier 2 Training: 9 a.m.–5 p.m.; lunch provided.
Day 3 Tier 1 Training: 9am – Noon | you must attend full session
Participants often extend on-location stays for needed R&R.
Same-day departures, plan on a minimum of 3 hr. for airport transport/customs.
Inside the JPTI Certification curriculum
Tier 1 = All 5 modules | Tier 2 = Modules 1-3
Module 1.
The DNA of JPTI™
• Why passion for work matters more than ever
• The core structure of the JPTI model
• The types and what drives each one
Module 2.
Reading the profile
• Primary vs secondary types
• Overused strengths and stress behavior
• Common “look-alike” patterns and how to tell them apart
Module 3.
The JPTI™ debrief
• How to open a debrief and set expectations
• Questions that move clients from “interesting” to action
• Handling doubt, confusion, and “I don’t like my type”
Module 4.
From insight to action
• Turning JPTI™ insights into near-term experiments
• Tying JPTI™ to roles, environments, and team dynamics
• Using JPTI™ with students, early-career adults, and mid-career shifts
Module 5.
Making JPTI part of your practice
• Where JPTI™ fits in your offers and pricing
• Sample packages and engagement flows
• Ethics, boundaries, and when not to use JPTI™
JPTI™ Certification confirms that coaches, counselors, and HR leaders have successfully completed formal training and passed assessment standards to ensure accurate, ethical, and effective use of the JPTI™ framework.
Tier 1 Certification vs Tier 2 Certification
Tier 1: Coach Certification
Built for career and life coaches who want to use JPTI with paying clients. You’ll learn how to interpret results, run high-impact sessions, and package JPTI into clear offers you can confidently sell inside your practice.
Tier 2: HR Certification
Built for HR leaders who want to use JPTI internally to strengthen hiring, development, and engagement. You’ll learn how to roll JPTI out across teams, support managers, and embed a shared language for growth without turning it into a coaching business.
JPTI Intended Use
The Job Passion Type Indicator (JPTI) is a professional self-assessment tool designed to help individuals and organizations better understand intrinsic work-related preferences. It identifies the types of job functions and workflow processes a person is most naturally energized by; referred to as “Job Passion Types.” These insights are intended to support career fulfillment, team alignment, role engagement, and workplace satisfaction.
The JPTI does not assess personality, mental health, cognitive ability, or protected characteristics such as age, race, gender, religion, or disability. It has been developed with a specific emphasis on job function alignment and does not make value judgments about an individual’s suitability or capability.
All information provided through the JPTI is confidential and used exclusively for the stated purpose of supporting better-fit employment and advancement decisions. For additional information, refer to JPTI Assessment Terms and Disclaimer.
Why add the JPTI™ to your credentials now?
✔ Stop generic “personality quizzes” that go nowhere.
✔ Clients want to see faster, clearer progress.
✔ You need practical tools that go deeper faster.
The Job Passion Type Indicator™ gives you a direct path into what fires people up at work. And training with Ken gives you the confidence to use it well.
“The faster individuals take action, the greater their chances of finding a role that feels like the right fit.” (source: Forbes & LinkedIn)
Help Your Clients
Gain Greater Traction
With The JPTI™ Assessment.
Shift Their Situation With Confidence
Help Your Client Achieve
Clarity & Reclaim Their Life
Clarity & Reclaim Their Life
The JPTI™ transforms uncertainty into opportunity with:
Staying Suck Is Out. Reinvention Is In.
workers age 45–54 changed jobs within the last 5 years. Download report: AARP
Report “Sunday Scaries,” knowing Monday they go back to work. YouGov
Report they are watching for or actively seeking a new job. Gallup.com
Lead with passion. Improve impact. Let’s discuss how how adding the JPTI™ assessment can help your practice. Apply to attend the next JPTI™ assessment certification program.
Why Skills-First is Old School
Skills ≠ Career Happiness
At Careerz Group, we help you people move from frustration and burnout to fulfillment and purpose. Whether you’re working with a student, a professional in transition, or nearing retirement, our tools combined with your guidance helps your clients quickly find work that lights them up, not wears them down.
It begins with our Job Passion Type Indicator™, a science-backed assessment that uncovers client core values, motivators, and unique Job Passion Types™.
From there, you can direct their next steps:
No matter how you choose to implement your JPTI™ Certification we’re here to help you align this insightful tool with your business practices, so you can thrive with purpose and confidence.
Rather become your own boss?
We can help.
Stop Trading Hours For Dollars
Start Building A Rewarding
Coaching Business You Own
considering shifting out of a corporate job? our Passionpreneurship Guides stand ready to help.
Most people never act on their passions, and they pay for it with regret. The Careerz Group’s Passionpreneurship program fixes that by turning what drives you into something you own, control, and profit from.
Passionpreneurship isn’t some fluffy buzzword. It’s taking what lights you up and figuring out how to get paid for it. Period. Whether that means launching a business, freelancing on your terms, building a side gig, or even buying a franchise. We give you the tools to connect your passion to real opportunity. The best part? You don’t have to start from scratch; we’ll start from YOU.
Working with a Passionpreneurship guild you’ll turn your skills and experience into a clear roadmap for a self-made career that pays off with purpose, direction, and results.
Want to be your own boss? Let’s build that roadmap!
You Dream It.
We’ll Help You Do It.
Align passion with profit so your work fuels both your wallet and your soul.
Peak Road Partners, an elite fractional executive collective, facilitates the Passionpreneurship program along with master certified coaches from Careerz Group.
- Motivation ≠ just money: In GEM’s global study, 40%+ of entrepreneurs in most countries said they’re motivated to “make a difference in the world,” not only income. Country snapshots often show ~50%+ choosing this motive. Source: GEM Global Entrepreneurship Monitor
- Performance follows fit: Evidence ties passion to greater creativity, persistence, and venture performance—key drivers of growth.
Source: Harvard Business Review - Stick-with-it power: Systematic reviews show passion fuels entrepreneurial persistence, and persistence is positively associated with performance beyond mere survival. Source: Science Direct
- Team effects: New-venture teams with strong (and well-balanced) passion profiles tend to perform better than low-passion teams. Source: Science Direct
