

JPTI™ | Job Passion Type Indicator Assessment™
The Job Passion Assessment™ reveals the core drivers that shape
careers, calling, culture, and contribution, fueling engagement at every level of life
Clarity Gained
Insight • Direction • Confidence
Purpose Aligned
Values • Passions • Goals
Engagement Sustained
Motivation • Retention • Growth
Role Fit, Culture Fit, and Growth Fit.
One Assessment.
Your Mission:
You’re responsible for building a high-performing, low-turnover team. Resumes blur together, interviews can be rehearsed, and training is expensive when the fit is wrong.
The Problem:
Most hiring screens for experience and skills—but ignores the engine that drives performance: core passion and values. When passion and role don’t match, you get disengagement, quiet quitting, and churn.
The Guide (That’s Us):
JPTI™ Workforce Edition is a concise assessment and role-fit framework used by forward-thinking employers and coaches to predict where people will thrive. We pair empathy for people with a practical, data-driven approach you can trust.
The Plan (Simple 3 Steps):
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Assess – Candidates and employees complete a fast online JPTI.
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Match – See instant alignment scores against your role profiles and culture values.
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Decide & Develop – Make passion-first hiring calls, then tailor onboarding and coaching using the individual’s JPTI insights along with any of the traditional assessment you like (DISC, Motivators, EIQ, Critical Thinking, Sales IQ and more.)

Businesses gain access to special pricing:
Pay-as-you-Grow, annual or bulk purchase options.
How to Hire for Passion—and Finally Solve Turnover
Keep hiring on experience alone and you risk more mis-hires, fragmented teams and stalled momentum.
Don’t start with what you can do.
Start with what energizes you. That’s the foundation.
Careers Built Without Passion Fail.
If You Don’t Start With Passion, You Start Wrong.
For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.
The foundation of every meaningful career
isn’t skills or personality—it’s passion!
Skills fade.
Job titles change.
Passion lasts.
Job titles change.
Passion lasts.
Building a company or a career plan?
Start Where Fulfillment Begins
Start Where Fulfillment Begins
Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model, identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.

What's impacting happiness in every career stage? Job Passion
When you start with what motivates employees, you make better calls on placement, coaching, and internal moves. Results improve and retention follows.
JPTI is the Missing Piece to the Engagement Puzzle
Most assessments profile how someone works.
JPTI reveals why they work. It surfaces professional passions and values so you can predict performance, culture fit, and long-term engagement.
Don’t wait for the last interview to assess core values fit. Fast-track best-fit candidates the day they apply.


Clarity Comes First. Passion Shows the Way.
The steps we follow to Reduce Turnover and Strengthen Teams
For employees, the best career decisions aren’t about skills or titles, they’re about following their personal passion. So, that’s where you should begin too.
A case for change.
How passion impacts culture and bottom line performance.
What can we help you with?
JPTI Intended Use
The Job Passion Type Indicator (JPTI) is a professional self-assessment tool designed to help individuals and organizations better understand intrinsic work-related preferences. It identifies the types of job functions and workflow processes a person is most naturally energized by; referred to as “Job Passion Types.” These insights are intended to support career fulfillment, team alignment, role engagement, and workplace satisfaction.
The JPTI does not assess personality, mental health, cognitive ability, or protected characteristics such as age, race, gender, religion, or disability. It has been developed with a specific emphasis on job function alignment and does not make value judgments about an individual’s suitability or capability.
All information provided through the JPTI is confidential and used exclusively for the stated purpose of supporting better-fit employment and advancement decisions. For additional information, refer to JPTI Assessment Terms and Disclaimer.
Passion @ Work: Ideas, Research, and Inspiration
The Science and Stories Behind JPTI™
Dig deeper into the power of passion with expert insights, research, and resources.
We couldn’t have said it better
what people are saying
Real stories from students, professionals, and organizations who discovered clarity, confidence, and purpose with the JPTI™.

Scored Dream Job
I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!
Kaylah B. | Charlotte, NC

Pivoted Profession
I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!
Derrick W. | Norfolk, VA

Shifted Situation
I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.
David F. | Austin, TX

It Was Validating
For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.
Tom K. | Toronto CAN








