What JPTI does for your practice

Most career tools sort people into vague personality labels. JPTI is different. It maps clients into 21 Job Passion Types that describe how they want to create value at work, not just how they act in a group.

As a coach, JPTI helps you:

• Get to the heart of “what do you really want to do?” in one session instead of five.

• Turn fuzzy career frustration into clear options and next steps.

• Build coaching plans around real strengths and motivators, not generic traits.

You get a shared language for passion and fit. Your client gets a practical way to judge which roles and paths are worth pursuing.

Why coaches choose JPTI over generic assessments

JPTI was built for career and workforce decisions, not for party tricks or team icebreakers.

With JPTI you can:

• Increase self-awareness fast. Clients see why some roles drain them and others feel natural.

• Connect passion to roles. Each type is tied to real-world work. Not just “you’re an extrovert” but “you thrive where you can evangelize, pitch, and persuade,” or “you do your best work when you can design systems and improve processes.”

• Reduce churn in coaching. When clients see themselves accurately in the report, trust goes up and they stick with the process.

You are no longer trying to translate a personality code into job decisions. The tool already speaks the career language your clients care about.

Job Passion Type Indicator™(JPTI)
How JPTI helps you serve different kinds of clients

Business value for your practice

Ready to try JPTI in your practice?

Step 1. Schedule a short call. We’ll walk through your client base and how JPTI can fit into what you already do.
Step 2. Take the assessment yourself. You should experience the process the way your clients will.
Step 3. Choose the right coach package. Start small with a few assessments or build JPTI into your core programs.

For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.

Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model—identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.

Scored Dream Job

I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!

Pivoted Profession

I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!

Shifted Situation

I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.

It Was Validating

For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.