Clarity Gained
Insight • Direction • Confidence
Purpose Aligned
Values • Passions • Goals
Engagement Sustained
Motivation • Retention • Growth
You get a shared language for passion and fit. Your client gets a practical way to judge which roles and paths are worth pursuing.
We complement what
you’re already doing.
JPTI is different. It maps clients into 21 Job Passion Types that describe how they create value at work, not just how they act in a group.
As a coach, JPTI helps you:
- Get to the heart of “what do you really want to do?” in one session instead of five.
- Turn fuzzy career frustration into clear options and next steps.
- Build coaching plans around real strengths and motivators, not generic traits.
JPTI is the Missing Piece to the Engagement Puzzle
Most assessments profile how someone works. JPTI reveals why they work. It surfaces professional passions and values so you can predict performance, culture fit, and long-term engagement.
Without JPTI, you treat symptoms. JPTI helps you diagnose the driver of their dissatisfaction.
Why coaches choose
JPTI over generic assessments
JPTI was built for career and workforce decisions, not for party tricks or team icebreakers.
With JPTI you can:
- Increase self-awareness fast. Clients see why some roles drain them and others feel natural.
- Connect passion to roles. Each type is tied to real-world work. Not just “you’re an extrovert” but “you thrive where you can evangelize, pitch, and persuade,” or “you do your best work when you can design systems and improve processes.”
- Reduce churn in coaching. When clients see themselves accurately in the report, trust goes up and they stick with the process.
You are no longer trying to translate a personality code into job decisions. The tool already speaks the career language your clients care about.
Job Passion Type Indicator™(JPTI)
helps you serve different kinds of clients
Clarity Comes First. Passion Shows the Way.
What JPTI could look like inside your coaching process
The happiest people don’t focus on titles; they follow their heart and find professions they’re passionate about.
Intake
You send a custom JPTI link before the first deep-dive session.
Debrief
In session, you walk through their top Job Passion Types, stress points, and work preferences. You connect the report results to their current & past wins and pain points.
Design
Together you identify “good fit” roles, industries, and actions that need to change in their current situation.
Action plan
You turn the insight into concrete next steps: skill gaps to address, conversations to have, roles to target, and experiments to run.
This keeps your sessions focused on decisions and action. The assessment facilitates the process of discovery for you.
When skills, passions, and purpose align, clients experience true job fulfillment, fueling enjoyment, engagement and meaning. Their motivation, performance, and long-term career satisfaction grow, which in turn can gain them greater recognition, opportunities for advancement, and a deeper sense of purpose in their professional life.
Most tools label people. JPTI directs them. Because it starts with “why,” it gives you a practical way to identify the work that lights a client up. That makes your coaching faster, clearer, and more effective.
Business value for your practice
Ready to try JPTI in your practice?
Step 1. Schedule a short call. We’ll walk through your client base and how JPTI can fit into what you already do.
Step 2. Take the assessment yourself. You should experience the process the way your clients will.
Step 3. Choose the right coach package. Start small with a few assessments or build JPTI into your core programs.
Don’t start with what clients they can do.
Start with what energizes them. That’s the foundation.
Careers Built Without Passion Fail.
If You Don’t Start With Passion, You Start Wrong.
For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.
The foundation of every meaningful career
isn’t skills or personality—it’s passion!
Skills fade.
Job titles change.
Passion lasts.
Building a company or a career plan?
Start Where Fulfillment Begins
Start Where Fulfillment Begins
Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model—identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.
What's impacting happiness in every career stage? Job Passion
When you start with passion, every decision
from majors to career pivots to encore acts
becomes clearer, smarter, and deeply satisfying.
JPTI Intended Use
The Job Passion Type Indicator (JPTI) is a professional self-assessment tool designed to help individuals and organizations better understand intrinsic work-related preferences. It identifies the types of job functions and workflow processes a person is most naturally energized by; referred to as “Job Passion Types.” These insights are intended to support career fulfillment, team alignment, role engagement, and workplace satisfaction.
The JPTI does not assess personality, mental health, cognitive ability, or protected characteristics such as age, race, gender, religion, or disability. It has been developed with a specific emphasis on job function alignment and does not make value judgments about an individual’s suitability or capability.
All information provided through the JPTI is confidential and used exclusively for the stated purpose of supporting better-fit employment and advancement decisions. For additional information, refer to JPTI Assessment Terms and Disclaimer.
Passion @ Work: Ideas, Research, and Inspiration
The Science and Stories Behind JPTI™
Dig deeper into the power of passion with expert insights, research, and resources.
We couldn’t have said it better
what people are saying
Real stories from students, professionals, and organizations who discovered clarity, confidence, and purpose with the JPTI™.
Scored Dream Job
I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!
Kaylah B. | Charlotte, NC
Pivoted Profession
I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!
Derrick W. | Norfolk, VA
Shifted Situation
I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.
David F. | Austin, TX
It Was Validating
For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.
Tom K. | Toronto CAN
