Unlock Deeper Client Insights. Faster

Discover how the Job Passion Type Indicator™ helps coaches identify what truly drives their clients,  so you can guide them toward transformation that lasts.

Even great coaches sometimes start in the dark.

Clients arrive with goals, but not always clarity. Weeks can be spent uncovering what truly motivates them — time you could spend accelerating results.

Most assessments focus on personality, not passion.
They explain “how” a person behaves but not “why” they care — leaving coaches guessing what drives their client’s engagement, purpose, and fulfillment.

The Job Passion Type Indicator™ (JPTI) helps you see your clients clearly from day one.

Grounded in decades of motivation and engagement research, JPTI™ maps each client’s core values and personal passions revealing what fuels their best performance and deepest satisfaction at work.

Knowing a client’s Core values (what they live by), Sanctioning values (their non-negotiable go/no-go filters), and Passion Types (the work that energizes them) lets you tailor goals, program fit, and accountability from day one—so change actually sticks and results accelerate.

Each Job Passion Type Indicator Report Reveals: 

  • Core values: Reveal what they stand for—so you can frame goals and feedback in language that resonates and motivates.

  • Sanctioning values: Surface non-negotiables and red lines—so you avoid misaligned plans and prevent friction before it starts.

  • Passion types: Pinpoint the work that energizes them—so you align programs to strengths and sustain momentum.

  • Job Roles: A comprehensive list of standard industry code (SOC) are correlated to each Passion Type to spark discussion and discovery.

Customer reviews

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Leadership Consultant

“I use JPTI as a pre-workshop tool to uncover team passion diversity. It’s brilliant for building empathy and engagement across departments. When people discover more common ground they quickly build candor in these collaborative sessions.”

Levi R., Bain & Company

Executive Coaching

“Using JPTI with my executive clients completely changed my onboarding process. I can spot values and role conflicts early and tailor coaching to uncover leadership motivators quicker. It’s like having an x-ray into decision-making DNA.”

Sherry J., PWC – Atlanta

HR Leader

“When employees’ roles don’t align with their passion type, you see burnout and disengagement. JPTI gives me data to help our operations managers prevent it before it starts.”

Katie H., Bank of America

Career Coach

“Before JPTI, my clients struggled to explain what they wanted from their next role. Now I have language and insight that makes job alignment easy. It’s been a game changer.”

Tom W., IFC Member

Life Coaching

“JPTI revealed what truly energizes my clients, not just their goals but their emotional fuel. It’s deepened trust and made sessions far more impactful.”

Faith, D., Health Coach Institute Certified