JPTI™ |  Job Passion Type Indicator Assessment™

The Job Passion Assessment™ reveals the core drivers that shape
careers, calling, culture, and contribution, fueling engagement at every level of life

Clarity Gained

Insight • Direction • Confidence

Purpose Aligned

Values • Passions • Goals

Engagement Sustained

Motivation • Retention • Growth

Your Mission:
You’re responsible for building a high-performing, low-turnover team. Resumes blur together, interviews can be rehearsed, and training is expensive when the fit is wrong.

The Problem:
Most hiring screens for experience and skills—but ignores the engine that drives performance: core passion and values. When passion and role don’t match, you get disengagement, quiet quitting, and churn.

The Guide (That’s Us):
JPTI™ Workforce Edition is a concise assessment and role-fit framework used by forward-thinking employers and coaches to predict where people will thrive. We pair empathy for people with a practical, data-driven approach you can trust.

The Plan (Simple 3 Steps):

  1. Assess – Candidates and employees complete a fast online JPTI.

  2. Match – See instant alignment scores against your role profiles and culture values.

  3. Decide & Develop – Make passion-first hiring calls, then tailor onboarding and coaching using the individual’s JPTI insights along with any of the traditional assessment you like (DISC, Motivators, EIQ, Critical Thinking, Sales IQ and more.)

Job Passion Type Indicator(JPTI)
Insightful Assessment For Staff Screening 

  • Higher engagement & retention: People energized by the work stick around and grow.

  • Faster ramp & better performance: Passion fuels focus, coachability, and initiative.

  • Stronger culture fit: Align personal values with company values to reduce friction.

  • Smarter upskilling: You can train skills—you can’t change someone’s core motivations. Screen for passion first; develop the rest with confidence.

Built on a clear, practical model of assessing core values and job passions, JPTI translates human motivation into role-fit signals hiring managers can use immediately—no PhD required.

How to Hire for Passion—and Finally Solve Turnover

Keep hiring on experience alone and you risk more mis-hires, fragmented teams, and stalled momentum.
collage of person with ladder arrow books all to convey worker trying to elevate career to dream job

The foundation of every meaningful career
isn’t skills or personality—it’s passion!

Careers Built Without Passion Fail.

If You Don’t Start With Passion, You Start Wrong.

For decades, companies and colleges used skills tests and personality tools to steer careers. The result? Millions stuck in jobs they don’t care about. Gallup says nearly 70% of workers are disengaged. Why? Because nobody asked the deeper question: What drives you? The JPTI™ starts there, uncovering passion and values first, so every role, career plan, or culture fit builds on what keeps people engaged for the long run.

The foundation of every meaningful career
isn’t skills or personality—it’s passion!

Skills fade.
Job titles change.
Passion lasts.

Building a company or a career plan?
Start Where Fulfillment Begins

Starting with skills and personality assessments may describe a person, but they don’t reveal what will keep them motivated. That’s why so many careers stall and so many companies struggle with retention. The JPTI™ flips the model—identifying the passions and values that drive real commitment. For individuals, it means clarity and confidence. For organizations, it means better alignment, stronger engagement, and long-term results.

70% of employees say their sense of purpose is defined by their work

Only 32% of U.S. employees are engaged at work; 18% are actively disengaged.

4x – 5x benefits from passion

Workers who feel a strong sense of purpose at work are 4x more likely to report higher engagement and 5x more likely to stay with a company long-term.

53% of U.S. workers admit they are “not engaged” or “actively disengaged.”

Because their jobs don’t align with what matters to them. Starting with passion/strengths massively improves engagement.

What's impacting happiness in every career stage? Job Passion

When you start with passion, every decision
from majors to career pivots to encore acts
becomes clearer, smarter, and deeply satisfying.

Early-Career Contributors

Right Candidate. Right Role.
Skip the detours. Passion-first saves time and years of trial-and-error, matching job roles to personal passions so staff start in the right role from day one.

Mid-Career Professionals

Thrive Beyond Skills
Skills land the job. Passion accelerates a career. Staff don’t settle for stuck or dead ends. Starting them on a path fueled by their passions keeps them energized and engaged, not looking for ‘next’.

Executive Leaders

Inspire & Develop Others
At this stage, passion matters more than a paycheck. Leaders who are truly passionate about what they’re doing quickly build trust, inspire others, spark enthusiasm and motivate others.

Clarity Comes First. Passion Shows the Way.

The steps we follow to Reduce Turnover and Strengthen Teams

For employees, the best career decisions aren’t about skills or titles, they’re about personal passion. So, that’s where you should begin too.

Take The JPTI™ Assessment

ATS is filtering for keywords, not commitment. Stop outsourcing judgment to an algorithm that has never led a team. Hiring without heart yields teams without hustle.

Discover Top JPTI™ Type  Matches

When you prioritize passion and purpose, we’ll ensure the right resumes find you—and stay.
Let JPTI lead, let interviews listen, let ATS record.

Design Your Career Plan

Select for commitment first. Screen for skills and then develop capability based on company processes and quality requirements.

 

A case for change.
How passion impacts culture and bottom line performance.

Hire for Passion First. Build Teams That Stay.

JPTI Workforce Edition maps core motivations to role demands, so you place
the right people in the right seats before you invest in skills.

Workforce JPTI™

The JPTI™ Team Training and Personnel Development Programs Available.
Hire for Fit, Not Just Skill
The JPTI™ Workforce solution helps organizations go beyond resumes and skills to uncover what truly drives employees. By aligning individual passions with roles, teams, and company values, you unlock higher engagement, stronger performance, and long-term retention—creating a workplace where people thrive and businesses grow.
  • Pay-As-You-Go → Flexible 1x use packages for small-scale or pilot programs.

  • Subscribe & Save → Ongoing access with options for position-based, volume-based, or unlimited use.

  • Candidate Screening for Job Passion Type™ → Match talent to positions based on passion + values, not just skills.

  • Better Hiring Decisions → Reduce turnover and hiring costs by selecting candidates who will thrive long-term.

  • Tailored Development Insights → Use passion and values data to guide onboarding, training, and internal mobility.

  • Team & Culture Alignment → Build more engaged, purpose-driven teams with shared values and passion alignment.

  • Scalable Solutions → From single hires to enterprise-level workforce planning, scale assessments to your needs.

  • Add On Assessments → DISC, Motivators and EiQ with interactive AI Coach also available.

Passion @ Work: Ideas, Research, and Inspiration

The Science and Stories Behind JPTI™

Dig deeper into the power of passion with expert insights, research, and resources.

We couldn’t have said it better

what people are saying

Real stories from students, professionals, and organizations who discovered clarity, confidence, and purpose with the JPTI™.

Scored Dream Job

I was able to map out actionable steps toward several potential career paths, and I’m thrilled to report that I recently landed a design role with my dream employer, Penguin Random House!

Kaylah B. | Charlotte, NC

Pivoted Profession

I got my PhD, but hated what I was doing. I transitioned from Finance to PR. In less than 5 months I secured a raise from the pivot. I’m not dreading Monday anymore!

Derrick W. | Norfolk, VA

Shifted Situation

I shifted from salesperson to sales manager and changed companies, gaining a substantial raise while simultaneously reducing my hours.

David F. | Austin, TX

It Was Validating

For me, it was validating look inside the things important to me. I’m the happiest I can be! I had a wonderful supportive guide.

Tom K. | Toronto CAN