When skills match
and roles still fail

Your current assessments tell you who can do the job and how they prefer to think or behave. They rarely reveal whether the work itself will energize or drain that person day after day. When you only see skills and style, you miss the chance to place people where they can truly thrive.

Watch retention rise
as fit improves

When you add passion into the equation, candidates step into roles that feel natural and sustainable. They ramp up faster, contribute more, and stay longer because the work lines up with what they enjoy most. That kind of outcome becomes repeatable when you use a framework that measures what people love to do.

The Job Passion Type Indicator™ Bring love-of-work Data Into Play.

Job Passion Type Indicator™ (JPTI) fills the gap traditional tools miss. It measures what people love to do, going beyond skills, thinking patterns, and behavior. The JPTI Certification program shows you how to interpret this data and apply it to hiring, coaching, and team-building decisions. With a shared language for passion types, you guide clients and stakeholders to clearer choices about roles, career paths, and team structure.

We know “great on paper”
can still fail

You juggle pressure from leaders, candidates, and clients, and you feel the sting when a placement misses the mark. Ken Steven has spent years working with HR professionals and career coaches who face those same stakes, and he built the JPTI™ Certification around real-world practice and measurable outcomes. When you connect with Ken one-on-one, you gain a sounding board who understands your context and can walk you through how passion data would work with your clients and organization.

Tier 1 Certification = $5,000 | Tier 2 Certification = $2,500
Annual JPTI Plan Holders receive discounts
and attend-with-a-friend passes

Seats are limited. Cohorts are capped. Register here.

Upcoming JPTI Certification Training Events

What To Expect From Training?

All programs are taught in English.
Day 1 Travel: Evening reception (optional)
Day 2 Tier 2 Training: 9 a.m.–5 p.m. | lunch provided.
Day 3 Tier 1 Training: 9am – Noon | you must attend full session
Participants often extend on-location stays for needed R&R.
Same-day departures, plan on a minimum of 3 hr. for airport transport/customs.

Inside the JPTI Certification curriculum
Tier 1 = All 5 modules | Tier 2 = Modules 1-3

Module 1.
The DNA of JPTI™

• Why passion for work matters more than ever

• The core structure of the JPTI model

• The types and what drives each one

Module 2.
Reading the profile

• Primary vs secondary types

• Overused strengths and stress behavior

• Common “look-alike” patterns and how to tell them apart

Module 3. 
The JPTI™ debrief

• How to open a debrief and set expectations

• Questions that move clients from “interesting” to action

• Handling doubt, confusion, and “I don’t like my type”

Module 4. 
From insight to action

• Turning JPTI™ insights into near-term experiments

• Tying JPTI™ to roles, environments, and team dynamics

• Using JPTI™ with students, early-career adults, and mid-career shifts

Module 5. 
Making JPTI part of your practice

• Where JPTI™ fits in your offers and pricing

• Sample packages and engagement flows

• Ethics, boundaries, and when not to use JPTI™

JPTI™ Certification confirms that coaches, counselors, and HR leaders have successfully completed formal training and passed assessment standards to ensure accurate, ethical, and effective use of the JPTI™ framework.

Tier 1 Certification vs Tier 2 Certification

Tier 1: Coach Certification
Built for career and life coaches who want to use JPTI with paying clients. You’ll learn how to interpret results, run high-impact sessions, and package JPTI into clear offers you can confidently sell inside your practice.

Tier 2: HR Certification
Built for HR leaders who want to use JPTI internally to strengthen hiring, development, and engagement. You’ll learn how to roll JPTI out across teams, support managers, and embed a shared language for growth without turning it into a coaching business.

Turn passion alignment into your strategic edge

With JPTI™ in your toolkit, your work starts to create visible, lasting change for clients and organizations.

Move your hiring and coaching conversations beyond capability and into what people genuinely want to do.

You will leave training with practical scripts, questions, and templates you can start using on day one.

JPTI Intended Use

The Job Passion Type Indicator (JPTI) is a professional self-assessment tool designed to help individuals and organizations better understand intrinsic work-related preferences. It identifies the types of job functions and workflow processes a person is most naturally energized by; referred to as “Job Passion Types.” These insights are intended to support career fulfillment, team alignment, role engagement, and workplace satisfaction.

The JPTI does not assess personality, mental health, cognitive ability, or protected characteristics such as age, race, gender, religion, or disability. It has been developed with a specific emphasis on job function alignment and does not make value judgments about an individual’s suitability or capability.

All information provided through the JPTI is confidential and used exclusively for the stated purpose of supporting better-fit employment and advancement decisions. For additional information, refer to JPTI Assessment Terms and Disclaimer.